Premier Tissue journey began in 1998, when the concept of dry cleanliness and hygiene was still emerging in India. With the intention to change the course of the country’s public health as well as habits and confident of the opening economy and the growing education rate, they pioneered the first step towards personal care and hygiene with Premier hygiene tissue products.
They have come a long way since then and so has India. With Premier box tissues gradually finding their place in homes, work places, cars and such, they soon introduced various other products like toilet rolls, kitchen towels and napkins and hoped to gradually integrate the products into the daily lives of the people. The growth in the awareness towards hygiene in India has been immensely promising and the shift in the behaviour patterns has been extremely encouraging.
And this gave them a chance to dream big. They aspired to journey forward by creating more sophisticated and evolved hygiene products with an uncompromising quality at par with some of the leading brands of the world. Not just that, they have made them so affordable that customers across a wide spectrum of society have access to high quality hygiene products.
The idea was, and always will be, to enhance the quality of daily lives of the people of India at large.
India
Australia
New Zealand
Singapore